ISC’s website readers would like to hear from successful distributors/dealers channel resellers of the business products category. What do you think is the key to your success?

A recent article from the January 2008 Print Solutions an industry publication for Forms and Print Services resellers suggests seven directions you can take to change your company’s core business and market mission. Two of the new directions are here for your comment:

1. The Systems Specialist strategy positions distributors as business process improvement consultants. They engage clients with solutions to reduce overhead maximize efficiency and drive sales. Their product mix includes integrated documents, bar code labels and bar coded documents, for example. 

2. The Integrated Products/Service strategy extends the outsourced services supplier by replacing more than the customers’ internal print capabilities. It also takes over the design of printed products and becomes responsible for other functions, such as mailing and fulfillment. Check, invoice and statement printing and processing are examples of functions provided by this type of distributor.